I know I'm nor supposed to talk business here, but honestly - I can't help it. Yesterday, after two years of talking and waiting and praying, we, Heal My Hands, debuted in Whole Foods, Ridgewood, NJ - Whole Body! We did an in-store demo from 12 - 6, talked about or products, demonstrated how they're used and handed out samples. We gave every employee a pretty gift pack with a sheet on how to sell Heal My Hands products. And we gave stuff away to other employees who came by too.
It was awesome.
David, the store manager, who is an absolute doll, was very happy and said our roll-out was a smash. Wow. Since we've never done this before - we didn't know what constituted "successful". Our only comparable experience being our demo's at our local Co-op and Rhinebeck. I talk to about 40 people at the co-op, and we talk to over 5000 at Rhinebeck. Hmmmmm. So I was extremely nervous about our "performance" and our "numbers". David assured us that all went exceedingly well, so well in fact that he was going to recommend we be rolled out to other appropriate stores in the region. Not next year, but this season.
I had to sit down.
So I thought I'd show you a couple of before and after photos. First - a collage of what was going on around here prior to Saturday. I left out the crying and wringing of hands shots. Then two photos of the display in the store.
Two years to fruition. I'm going upstairs to make Ginger Scones now.
WOW!! Congratulations!! That is so cool!!
Posted by: Ellen-Mary | February 20, 2007 at 11:20 AM
This is so awesome! Many, many congratulations. I was just thinking about you the other day and talking to someone about having you come and showcase your products and teach freeform for a weekend to maximize your income potential. Sounds like you'll be a bit busy fullfilling Whole Foods orders now. Wheeeeeeeeee!!!
Posted by: Allison | February 19, 2007 at 07:01 PM
YAY!!!! CONGRATS!!
Posted by: Stacie | February 18, 2007 at 11:36 PM
Claudia, that is just fantastic! Congratulations. The Year of the Pig is supposed to be generally auspicious, and there you go! So of course, you should do a roll out in Boston and should come crash with us when you do. PLEASE come crash with us!
Posted by: Suzanne | February 18, 2007 at 08:53 PM
Yay for you, Claudia! You know, I've been a bad blog friend - I never looked at your sidebars, so I had no clue about your Heal My ... products! But I've been over to their site now, and I am seriously impressed.
My husband and I both have issues with dry skin, and it's so hard to find products that actually work, but have no artificial scents. Bill especially has dry, cracked heels, and we try all sorts of things to make them better.
Good for you, and more power to you and yours as you grow the business!
Posted by: Crafting Jen | February 18, 2007 at 07:32 PM
OMG! Congratulations! That is seriously SO exciting! How can I get you to sell your stuff in my Whole Foods here????
Posted by: scout | February 18, 2007 at 06:49 PM
WOW! Congrats! That's a LOT of HARD work! Please, please post which Whole Foods you will be going to, it would be fun to stop by if you come to our area.
Posted by: Colleen | February 18, 2007 at 06:03 PM